Virtually all websites undergo at least minor redesigns over there life. While hiring professional website redesign services can certainly be a major undertaking, the first step is understanding if such a revamp is truly necessary and what specific aspects of your design aren’t working now. Here’s a complete guide to know everything you need to know about website redesign services.
If you don’t know what isn’t working for you now, don’t worry; a professional web design company like ZeroBulb can help you determine this. If you’re trying to decide if you even need a redesigned website, here are some reasons to consider.
Why Redesign Your Website?
So, why redesign your website at all? If it’s been a while since your website was created and it’s beginning to look out of date, or it’s difficult to navigate, website redesign services can help you recapture the attention of your audience, boost traffic and increase conversions. Let’s illustrate some important redesigns to consider a revamp of your design.
1. Improve Aesthetics
Maybe it’s been a while since your website went live. While times have come and gone and new technology and trends have come into fashion, your website remains the same. To keep your business up to par with the ever-changing environment, you need a website to match.
Take a good look at your current website. Can visitors quickly determine the purpose of your website and find the information they’re looking for? Or is your navigation clunky with no search function even present? If your website lacks good flow with easy-to-follow directions, potential customers won’t stick around long. Website redesign services help you organise your website for a more professional look and boost your conversion rate as visitors will quickly find what they’re looking for.
3. Website Promotion
Did you know a new, professional web design can even be an important promotional tool? When you have your website redesigned, you have fresh, up-to-date information that’s more relevant to your audience and a new angle to reach more customers with announcements on social media and press releases.
4. Improved Search Engine Optimisation
Your website is most likely already indexed by search engines, although your potential customers may not even be able to find you if you don’t rank well on search engine results. To improve your current standing against your competitors, your website can be rearranged for relevancy and keywords to help search engines understand exactly what your website is about.
5. Reach Mobile Viewers
An important part of redesign services is also ensuring your website has a mobile version. The marketing and public relations firm Walker Sands Communications found that nearly 25% of all web traffic is mobile. If your website isn’t optimised for mobile devices, you’re missing out on a substantial amount of potential customers or readers. Are you willing to write off 25% of your customer base?
6. User-Friendly, Professional Design
Finally, redesigning your website is a chance to give it a more professional look with a design that’s attractive and intuitive. If you seem like an amateur with an outdated website or even one created with a free template, you can bet that your competition will seem more credible and legitimate.
If your website was designed many years ago, it most likely has heavy graphics and unnecessary code that’s slowing download time and chasing away readers. It’s probably also using outdated SEO techniques, which may be holding down your rankings on Google and making it next to impossible to reach customers. Modern web design is flexible with the ability to make you stand out from the competition with a professional, intuitive and attractive design that makes you seem like the industry leader.
Do any of these reasons sound like they apply to your website? Does your website seem out-dated or clunky compared to your competition? Are you having trouble ranking well for your chosen keywords on Google? Has your conversion rate taken a hit over the last few years? If so, contact me today. I’ll help you analyse the problem areas of your website to determine if a minor revamp or complete website redesign services with an overhaul of your existing design is necessary.
Have you had any experience with redesigning your website? Did it improve any problems? Contact us now, we’d love to hear your experience!