As for a small business, your website is an important tool for marketing your brand. Making sure that you got your website design spot on is vital in ensuring your businesses success. Here is the top web design mistakes I see business owner make, when designing the concept for their websites. Not building your audiences trust is the number one web design mistake
The most important thing to any small business websites success is building your audiences trust, even thou this may seem impossible at first there really is some simple things you can add to your website to build trust with your customer base and increase your conversions.
1) Add your full address, including company entity and phone number on every page, best place is normally the footer.
2) If you are a e-commerce store, then make sure your website is protected by SSL. You need to make users feel secure when browsing your website and showing security badges really helps.
3) If you are a small business or freelancer, try adding a picture of yourself to the about us page with a personal quote from yourself detailing your businesses goals and ambitions.
4) Be transparent about your services, detail every aspect you possibly can. It goes a long way to adding another notch to the trust meter.
5) Add rel=”publisher” link to your home page pointing to your businesses Google+ page, this will show the image used from your google plus profile next to your home page
1) Website is to be attractive!
As a creative website designer agency, we understand that to market your brand and increase your visibility, it’s not only important to have a clean minimalist user interface to make your customers go Wow! It’s just as important to have relevant content that is informative not only for your users but for search engines as well.
Keep your content simple, straight to the point and relevant. Conduct keyword research and include popular used search terms in your header tags, page titles and meta descriptions. Although meta descriptions are not used to rank your website, it’s a nice way to make your page stand out in search results.
2) No call to action buttons
No more CLICK ME! 😛
Having buttons with enticing call to action buttons linking to inner pages is the best thing since sliced bread. It’s an amazing way to keep your users on your website for longer reducing your bounce rate, they get to see more about your amazing brand and it makes the user experience that little more enjoyable by having interactivity on the page.
3) Lack of site content structure
Making sure your customers see all of your web site content is an important thing when it comes to selling yourself to local businesses, Having a lack of site structure, with buttons, links and linkable images interlinking pages can really hinder not only your conversion rates, but also your SEO efforts to!
You see, if you get a high page rank link, from say the BBC website and it points to your home page, every link on the home page will get passed some link juice boosting it in search results. This doesn’t mean to say go and spam your home page with links to page you want to rank, but instead use it to your advantage to get your money pages ranking higher!.
5) Not using the rel=”nofollow” tag on outbound links
Although it may not seem like a big deal this is a really common web design mistake, keeping control on the link juice you give out is more important than you think especially as a small business. Google does not want to see you linking out to lots of low authority and low page rank websites especially when you don’t have lots of links incoming yourself. If you link out to other websites include the rel=”nofollow” in your anchor tag but also make sure to keep the anchor text ( this is the link text ) relevant to the site content within, this will help Google distinguish that the site you are linking out to is relevant to the content on your small businesses website.
6) Speed Optimization
The users visiting your website want to view the contents that they need at a minimum of 3sec. If your website cannot provide content or load the web page within it, this may increase your bounce rate. This will create a bad impression among them, sometimes some users won’t visit back to your site.
There you have it!
What i believe to be the most common website design mistakes small business owners make when designing their website, Don’t be a statistic and use my advise above to build trust with your customer base, increase your search visibility with targeted keywords and good internal linking structure to pass link juice throughout your website. Have a great day!
About ZeroBulb – We are a creative website company based out at the heart of Kochi – Kerala, India. We loves to do some awesome designs that helps our clients to increase their business. We also provide web development, SEO, branding, social media management and other professional digital marketing services. Get a Free Quote from us now, and be a part of our lovable client list.