The first thing that you should keep in your mind is whether you website is responsive or not? If not, the below tips won’t help you, as 65% visitors to your website will be via mobile. Responsive websites helps to build consistent branding and awesome user experience. If the user cannot view the website within the screen, the user won’t come back to you and keeps a bad impression on your website.
1. Make sure your website appears high in search engine results
Everyone wants to appear at the top of Google’s results, and with so many scrabbling for the top spot it is increasingly difficult to compete with other websites. Optimising your website to appear highly in search engines is called SEO (Search Engine Optimisation), and involves changing parts of your website (on page optimisation) and outside of your website (off page optimisation) to improve this. Your SEO is never ‘finished’, but there are certain fundamentals that you need to get right if you ever want to be making the most of your website. To help you get started: beginners might want to start here and if you’re familiar with SEO there’s some quick do’s and dont’s here. Contact one of the best SEO in Kerala now, we are ready to help you!
2. Use a Facebook page to interact with your audience
Creating a Facebook ‘page’ makes it easy for people to find, talk about and in particular share their attachment to you – primarily though clicking a “Like” button. People who like your page are then notified whenever you announce something on your page, which can include links to your site. At an absolute minimum, you should have a Facebook page with some content on it, a link to your website and a link to this (or a Like button) on your website itself. There’s a lot more you can do to engage your audience – see this article on creating experiences on Facebook here and how to get more people to like your page here.
3. Use Twitter to keep your audience updated
Many companies have been using Twitter successfully to grow their audience, and to communicate more efficiently with their existing customers and users. A Twitter account is free and takes minutes to setup. It isn’t however guaranteed to win you visitors unless you invest in regularly updating and mentioning it – if you can’t justify the time commitment (or pay someone else to do it for you) Twitter isn’t likely to help your business.
4. Use Google adverts (AdWords)
You might have noticed adverts appearing above and to the side of other search results in Google – these results have a slight coloured background behind them and “Ads” in the corner. With a modest budget you can place your own adverts here which appear when a user searches for a specific words you bid for. The best part of this is you only pay when someone clicks on your advert – this is called Pay-Per-Click or PPC advertising. You can set a maximum amount that you’re willing to pay for each impression and for each day that you’re advertising. You can read more about using Google Adwords here and if you want to get started, go here.
5. Use Facebook adverts
Facebook adverts are the rising star of website promotion via digital marketing. Compared to Google adverts are usually cheaper and more targetted, but reach a smaller audience. Adverts appear in the right column of Facebook and work like Google’s PPC adverts, but with even greater control over who you target. When creating an advert you can choose exactly the type of person you want to show these to, including their location, their gender, and a list of their likes and interests. Want to target 20-25 year old Paramore fans? No problem. You can choose if you want to Pay Per Impression (how many times the advert is seen), or Pay Per Click (how often it was clicked on). You control the maximum amount you’re willing to pay for each view/click. To start a Facebook advert, login to Facebook (you’ll need an existing account) and click Advertising in the footer of any page.
6. Get other websites to link to yours
Getting links to your website from others is a great way for people to find your site who might not know about it already. Getting links from other websites will also increase your Domain Authority which is an important factor in how high you rank in Google.
7. Comment on blog articles
Another way to get links to your website is to always make sure you specify your website address when you’re commenting on blog articles, or when posting in forums. Most blogs and forums will show your username as a link to your site, providing another place for people to click and discover you. This also helps by increasing the overall volume of links to your site, increasing your PageRank and therefore boosting your natural search ranking.
8. Use website directories
A website directory links to other websites of a certain type. Adding your site to the relevant directory will provide another link for users to follow and again contribute to your PageRank. But make sure you’re adding your site to a relevant directory or you’re just wasting your time and could have your link removed as spam.
9. Post videos on YouTube
In YouTube more than 5 billion videos are watched every single day. Uploading good quality content here has the potential to reach a large and active audience. Popular videos can reach millions of people within days, although this is far easier said than done. Even modestly popular content can be a great success however, particularly if you target a niche well. Offer something of value and build your video are keywords relevant people are likely to be searching for. Make sure to include a link to your website in the description of video and a percentage of your viewers will come to your site looking for more.
10. Post regular blog articles
Posting regular content gives your users a reason to check back often, and contributes to your overall search ranking. High quality, relevant articles will tend to attract links from other websites and people sharing via Facebook, Twitter and more. Post these regular articles to your company’s blog or news page and make sure they’re available via an RSS feed. If you’re new to RSS there’s a simple guide here or if there’s a more technical guide of how to add an RSS feed to your site here.
How to track visitors coming your website?
It’s important to find out how many people are visiting your website, and where they are coming from. By knowing this you’ll know which of the methods you use above are working. If you haven’t already, put some analytics on your account. We like to use Google Analytics because it provides detailed analytics and it’s free.
We can make detailed and specific suggestions to improve your internet marketing. Contact Zero Bulb, we are here to help you.